Monday 18 June 2012

A note on swag


Fashion shit, swag shit.

A note on swag:

Someone once tweeted, "If you post shit about Swag it probably means you have none."






Swag fuels materialism and consumption because any swag you’ve been carrying for longer than a few months has lost it’s swag.

There's an emphasis on the non-natural. Natural beauty had nothing to do with you, swag invokes an active choice in reflecting your consumption...being a good consumer is rewarded.

Swag is about being noticed in a world that’s superficial and visual. It’s fucked but it’s cool, might as well win at it. 

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